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La Roche-Posay Anthelios franchise is the first brand to feature this new technology.
May 25, 2022
By: Christine Esposito
Editor-in-Chief
L’Oréal has unveiled new sun filtering technology that the beauty brand contends is its biggest sun care innovation in 30 years. The technology, UVMune 400, is said to effectively protect the skin against ultra-long UVA rays, the 30% of solar rays that have so far been insufficiently filtered. L’Oréal’s La Roche-Posay Anthelios franchise is the first brand of the group to incorporate the technology into its product range. “Our L’Oréal R&I teams have successfully risen to the r...
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